The Market Gap: The modern music landscape offers no dedicated digital spaces for artists to build and engage their communities directly. Artists release on streaming platforms that prioritize algorithmic playlists over narrative, and build community on social media they don't own or control—where attention fragments across infinite feeds and fans consume passively. The Strategic Opportunity: Create a space between purchase and streaming release to build anticipation, foster genuine community, and make album launches feel like cultural events rather than transactional moments. My Role: I led the product design team and drove the product end-to-end—from discovery and strategy through execution and launch. This included translating the artist's vision into a launch-ready experience under tight timelines while meeting strict Billboard and Luminate compliance for chart reporting. I partnered closely with Artist Relations to balance speed, strategic clarity, industry constraints, and experience quality.